Art Beat Blog

Give your home an art beat

3rd December, 2009 - Posted by Almis - No Comments

Next time you consider brightening up your living space with a quick lick of paint, why not select a decorative and affordable piece of art that compliments your existing decor instead?

John Edmonds, from Caringbah’s Artwork2u, said many people were looking for an inexpensive way to bring art and colour into their homes or offices. Artwork2u, formerly known as Smart Art Cronulla, began in 2006 and designs hand painted canvases for homes and businesses to give the decor a stylish and modern look.

Mr Edmonds said he mainly carried out consultations for private homes and businesses,but also has contracts with real estate agents to provide artworks to homes listed for sale. ‘‘The artwork brightens the room, it draws the eye so
if you have imperfections or flaws your eye is distracted from these and drawn to the artwork instead.’’

He said his staff would begin with a free in-home consultation for clients to determine their individual needs and style.

‘‘First of all we ask what effect they want to achieve and whether they like colours or neutrals,’’ he said. ‘‘We use a lot of texture and fabrics in our selections because it can give flat surfaces dimension and variability.’’

The idea for the business came when Mr Edmonds and his partner Almis Mestrovic went looking for an inexpensive way
to brighten the walls of their new home.

‘‘We bought a number of ‘decor art’ pieces to match the colours of our decor,’’ Mr Edmonds said. ‘‘And while this style of art won’t increase in value or boast a fancy signature it has colour, texture and gives any room an instant wow factor. The pieces come framed and ready to hang on your wall so it’s a really cost effective way to add a bit of zing to your home. And because they are inexpensive, you can change them when you change your decor.’’

The Caringbah showroom has more than 600 pieces of art on display for clients to choose from and designs are regularly updated.

‘‘Reds are always popular as are metallics. Silver metallics are especially big right now,’’ Mr Edmonds said. ‘‘Chocolates, creams and beiges are always a popular choice.’’

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