Art Beat Blog

Hung up on art

17th February, 2010 - Posted by Almis - No Comments

FIRST impressions count when it comes to real estate and a well-chosen piece of art can bring instant impact and pizazz to a home.

Caringbah business Artwork2U specialises in affordable decor art, and owners John Edmonds and Almis Mestrovic have found a niche in leasing artworks to home owners and real estate agents who want to lift the presentation of a property for sale.

The business first offered its short-term leasing arrangement last year and Ms Mestrovic said it had proven popular with clients who were after an inexpensive way to bring some colour and design into a space.

‘‘Real estate agents and property stylists approached us about leasing our art,’’ Ms Mestrovic said. ‘‘They have found our art is ideal for people who are selling their homes. It adds interest and colour and really draws the eye. It just gives people a greater chance of selling their property.’’

When a client is interested in leasing artworks, staff from Artwork2U will visit the property for a free consultation to work out the number and style of artworks needed.

They would then choose and deliver the artworks to the property, hang them if required and collect the artworks after the marketing campaign was completed.

Artworks are leased for a minimum of four weeks and delivery is free within St George and Sutherland Shire, or for a small fee to other parts of Sydney.

The leasing service is in addition to Artwork2U’s popular home and business consultations, and clients can also visit the business’s Caringbah showroom to browse a regularly updated collection of some 600 artworks.

Ms Mestrovic said a shipment of 300 new artworks arrived just before Christmas.

‘‘We’ve taken customer trends and looked at the sizes, shapes, colours and designs that were really popular and haped the new collection around that,’’ she said. ‘‘Abstract artworks, bold shades of red, orange and chocolate brown and neutral colours are very popular choices now. Buyers are also gravitating towards rectangular-shaped artworks and the use of texture and metallics.’’

Details:
Artwork2u, unit 11/59-63 Captain Cook Drive, Caringbah. Entrance is via Willarong Road North;
9544 2273 or
artwork2u.com.au.

Original article at here